I learned photography by shooting on film but I'm not nearly as familiar with instant films as I am with, say, Kodak Tri-X or Porta films. I'm kind of ashamed to admit this but I've never even owned an instant camera. While my lack of experience with these types of films makes it hard for me to judge the accuracy of the emulations and whether they truly recreate the look of such popular instant films, I can say they look pretty freakin' rad on the right photos. Some of them have a little more 'effect' than I typically like for my client work but I will definitely be using these presets on a lot of my personal photos.
Here are a few examples using some photos from my San Diego trip last summer. I chose to sample them on the San Diego photos to recreate the look of some of those surfer beach shots from the 1960s (a la LeRoy Grannis).
My favorite part of the 03 pack are the black & white film emulations. Whether you're going for muted and soft or dramatic and moody, there are plenty of options for the perfect black & white image. I can definitely see myself using these on client work as well as personal work.
What do you think? Do you ever use instant film just for fun?